Nibble Africa, a fully-fledged creative agency, lifestyle brand, and esports organisation, has announced this week that it has joined E Squared Investments’ flagship early-stage venture building program called Pathways, an exclusive initiative designed to support high-potential start-ups founded by Allan Gray Fellows, and help them systematically build robust investible businesses from concept validation stage through to traction and commercialisation.
As a participant on Pathways, Nibble Africa will benefit from a wide range of support, including access to industry specialists, business and technical expertise as well as financial capital to help the business achieve its medium and short term goals.
“Joining Pathways and receiving the support of E Squared is a massive win and reward for a lot of back-breaking work that has been put in by so many members of the team,” said Glenn “Dreamer” Kisela, Allan Gray Fellow and CEO of Nibble Africa.
“We approached the gaming and esports model with our own relatively unique approach and the validation of its potential, three years later, means more than I can put into words. However, the real work starts now.”
Nibble Africa began as an esports organisation back in 2016 before transitioning into becoming a fully-fledged creative agency, working on an extensive list of brands to assist in their marketing and content needs in the gaming and esports space. The list of clients, past and present, range from CIPLA and Incredible Connection to Nasty C and PCBuilder, just to name a few.
A Venture Builder from E Squared had the following to say.
“We are really excited to work with Nibble and look forward to playing an integral part in the business’ growth. Working with Glenn and Ruth has been nothing short of amazing and we are committed to making the necessary financial and non-financial support to help the business grow and prepare to scale”.
ABOUT NIBBLE AFRICA:
Established in 2016, Nibble Africa has grown from a group of friends with a passion for gaming to a fully-fledged creative agency, lifestyle brand, and esports organisation. Nibble Africa is a level 2 BEE compliant company.