Category: Op-ed

On an individual level, having an understanding of branding and marketing is essential to some kind of success in playing games. Whether you are trying to make it as a pro or reaching people with streaming, it’s one of the main parts of your business model.

But this is not the only business that exists in trying to turn gaming into something lucrative. Now that gaming has become more marketable and companies are starting to realise the benefits of focusing on gamified education, branding, and more, everyone is trying to get their hands on a piece of the pie.

Marketing drives our decision making. It may be deciding what to watch, what to buy, or where to make your next big career move; the art of marketing exists in a multitude of ways to try and convince the audience – you – of something.  As a result of the rise in influencer marketing, branding… Continue reading What is it like to brand yourself as a person of colour?

What often comes to mind when we think about journalism is hard-hitting, investigative pieces that help keep the public informed. Journalists living off of cigarettes and coffee, huddled over papers in dim lights, and aggressively approaching people to answer questions for the Monday morning paper – this was the life of the writer, however caricatured… Continue reading Why do(n’t) we care about journalism in esports?

Playing esports competitively is an exciting career prospect for many. In fact, it has actively become a lucrative industry that has seen exponential growth over the last few years – with as many as 454 million active fans in 2020.  Since the first esports tournament in the ‘70s, we have seen an exhilarating growth to… Continue reading How do we address travel issues for African gamers?

In my time doing research on issues in the gaming industry, representation has always been a clear factor of whatever question I am pursuing.  But that’s not really news or surprising. Honestly, most people know on one level or another that representation matters – it may just look different to the individual, and it may… Continue reading What’s the issue with THAT Dove ad?

Most people have some kind of media that speaks to them – video games, movies, music; there are a myriad of mediums that help us understand ourselves better. Not only that, but it serves as this incredible platform to connect with people from around the world. This connection also exists with the creator, and it’s… Continue reading Can you separate the art from the artist?

If you have been on the internet any time in the last few years, the chances are that you have come across somebody talking about representation in some kind of media. If you have spent a little more time digging into the idea, the chances are you have seen a rise in discourse on representation… Continue reading What’s the deal with representation?